Hi, I'm
MARYAM
SHAHABI.
Phygital Creative Director
Experiential Design · 360° Brand Marketing
About Me
Some designers make things look beautiful. Some strategists make campaigns perform.
That is where I work, at the intersection of physical space and digital experience.
Having lived and worked across three continents (Iran, USA, Brazil) I've learned to design in a language that needs no translation: the language of how spaces make people feel, how moments become memories, and how a brand, whether through a physical installation or a digital campaign, can make someone feel a sense of belonging regardless of where they come from.
My approach has always been grounded in both conceptual design and evidence. From architectural installations and live brand activations to social media campaigns, content strategy, and visual storytelling across reels and editorial, I use behavioural data and audience insights to understand how people move through a space, what makes them pause, what compels them to share, and what brings them back. The Kameh pavilion drove a 56% increase in artisan sales; Verde recorded its highest retail revenue in 52 years through a recurring in-store event programme I conceived and produced; Dr Sasa's Sasa Care Club reached 1,000 loyalty members in 60 days with a 34% repeat-purchase uplift. Each project shows what happens when spatial design and marketing strategy work as one. Perth is where I want to build that next.
How I Work
My
360° System.
Most marketers cover one channel well. I build the full loop: from the question behind the data to the physical moment a customer remembers.
Data & Insight
I start by asking what the data is hiding, not what it's showing.
Every brand engagement begins with a behavioural audit. I map what customers are actually doing against what the brand believes they're doing. The contradiction is where the strategy lives. I don't run reports. I look for the question no one thought to ask.
Spatial & Retail Design
Physical space is a funnel. Most brands forget to design it.
I design the path a customer walks through a store or popup with the same intention as a digital campaign: entry point, pause moments, conversion triggers, exit memory. This website is my own design and build, proof that I design every touchpoint I can control.
Content & Brand Systems
A brand with one great post has a moment. A brand with a system has a voice.
I build content systems, not one-off campaigns. Every piece: photography direction, reels, editorial, web copy. All from the same strategic brief. Consistency across channels is the differentiator most brands underestimate.
Events & Activation
An event is not a moment. It is a data-collection opportunity with a dress code.
I own the full arc: brief, concept, spatial design, logistics, on-ground execution, and post-event analysis. 15+ events produced end-to-end. The brand story never fractures between what was planned and what people actually experienced.
Performance & Iteration
The real campaign starts the day after launch.
I close the loop every time. After every campaign or event, I return to the data, document what happened against what was expected, and brief the next phase differently. Every cycle is designed to outperform the last.
The Journey
Three Continents.
One Practice.
Click a country to explore the work and experience that came from it.
Available for collaboration
Let's make
something
memorable.
Whether it's a brand, a space, a campaign, or just an idea still taking shape.
I'd love to hear from you.