The Journey
So Far.

Freelance Digital Marketing

Digital Marketing Strategist & Creative Director

• Social media strategy, content direction, and brand identity design for 20+ clients across health, beauty, lifestyle, and e-commerce.
• End-to-end campaign production: creative brief, photography art direction, copywriting, scheduling, and analytics reporting across Meta, Instagram, and TikTok.

Dr Sasa Aesthetic Clinic

Brand Identity & Loyalty Programme

• Designed complete brand identity and visual system (logo, brand guidelines, patient communication collateral); built the Sasa Care Club loyalty programme from zero - 1,000 members in 60 days, +34% repeat-purchase rate.
• Identified the clinic was spending $3,000/month on external laboratory fees; researched equipment costs, built the business case, and proposed an in-house facility. The laboratory launched and generated $60,000 in new revenue within two months, with no dedicated advertising budget.

Sofia Natural Beauty

Digital Marketing Strategist · Content Director

• Education-first content strategy built around ingredient transparency and real results - driving organic credibility in a competitive beauty market.
• Content system showcasing process, raw ingredients, and real results over aspirational lifestyle imagery.

The 40 Studio

Founder & Creative Director, Event Design & 360° Marketing

• Designed and produced 15+ live events end-to-end - spatial concept, art direction, entertainment programming, and supplier management - spanning brand activations, seasonal celebrations, and immersive community experiences.
• Services across clients: content strategy, visual identity, window display design, photography art direction, 360° campaign management, and social media production.
• Selected results: Verde - highest retail revenue in 52 years; Valentine's campaign: sales +75%, engagement +4×, in-store traffic +115%, reach +330%; Pedrazzini - foot traffic +185%, sales +151% sustained over three months.

Verde

Creative Director · Art Director · Film Director

• Verde Fridays: Conceived and produced a biweekly in-store event programme (free food, drinks, live energy, and dedicated activities for children), turning a small-city fashion store into Pirassununga's primary community gathering point. In 2025, Verde recorded its highest revenue in 52 years of business.
• Toxic Love (Valentine's 2024): Full 360° creative direction, including two short films, in-store installation, art-directed photoshoot, and social rollout. Valentine's sales up 75%, social engagement up 4x, in-store traffic up 115%, campaign reach up 330%.
• 52nd Anniversary Event: Designed and produced Verde's milestone celebration with botanical installations, a DIY flower bar, and an immersive in-store activation built for both the camera and the customer.
• Natal Verde (Christmas Campaign): Art direction and photo direction for Verde's Christmas campaign, making brand continuity and 52 years of loyalty the message, not the product.

Pedrazzini

360° Marketing Lead

• Designed full visual rebrand and window display for a 45-year heritage jewelry house; Christmas activation drove foot traffic +185% and sales +151% sustained over three months.
• Orchestrated the "Invisible Garden" campaign for Pedrazzini's luxury jewelry line, transforming abstract brand values into a comprehensive 360° marketing ecosystem.

Multistudio

Architectural Designer

• Developed human-centric architectural solutions, focusing on user flow and environmental psychology for complex physical spaces.
• Managed end-to-end design documentation and 3D visualization, ensuring structural precision and alignment with client-specific brand requirements.

Iowa State University

Teaching Assistant — Building Science & Technology I, II & III

• Delivered lectures on long-span structural systems and constructability; elevated student competency by 45% through targeted instruction in architectural principles.
• Facilitated hands-on sessions on regulatory compliance and building technology across three courses simultaneously during M.Arch. studies.

Ten Group

Founder & Lead Designer

• Led teams of 20+ professionals across concept, spatial design, and execution phases - translating vision into built outcomes with a 90% project success rate.
• Facilitated design thinking workshops for children from Hormoz Island through ZAAV Studio, and collaborated on community-driven spatial projects.
• Organized architecture education seminars including the Contemporary Architecture Seminar (Hadi Tehrani) and Earth Structures Seminar (Pouya Khazaeli).

South Architect

Concept Designer & Brand Consultant

• Led spatial concept development and brand positioning for 10+ commercial, retail, and residential projects - bridging architecture and identity design.
• Provided strategic design consulting across retail, hospitality, and residential sectors; built client brand systems from brief to delivery.

RSA Studio

Architectural Designer

• Head Interior Designer for Alef mixed-use building (commercial + residential) - led full interior design from concept to completion.
• BIM development and construction detailing for commercial and residential projects.

Interactive installation based on research into the transition of individuals into artists and identifying those most inclined to appreciate art.

$600 grant awarded to create a large-scale interactive installation addressing challenges faced by international students on campus.

AI & Creative Tools

Digital Marketing & Analytics

Spatial Design